Marketing 101 for Recruiters, Part 3 Find and Target

Marketing 101 for Recruiters, Part 3 Find and TargetMarketing 101 for Recruiters, Part 3 Find and TargetRecruiting and absatzwirtschaft are two distinct parts of an organization, and rarely do workers cross from one field into another, but the departments have some key traits in common. In fact, when it comes to recruiting, there are many benefits you can reap when you put on your marketer hat. In the coming weeks, we will discuss how adopting five tried and tested marketing techniques can lead to lower cost per application, higher quality candidates, and better overall performance of your recruiting campaign.In Rules No. 1 and 2 we covered the use of multiple channels to get your message out and the framing of your message. The next major rule is finding your audience and targeting accordingly.Marketers hate to waste money. Well, the good ones hate to. Not knowing where your audience is located and not targeting your message strategically equates to lots of wasted money and a lower return on investment (ROI). This is because its easier to sell to a consumer who already wants your product. It is less costly to target those with a need than to convince the rest of the world. Research into audience location and strategic targeting is paramount for success.For talent acquisition professionals, targeting is equally important for effectively marketing jobs. While we noted in Rule No. 1 that using multiple channels to reach an audience is fundamental, a deeper understanding of these channels is required to use them strategically. This means doing your homework and researching the data before you execute.Marketers do their research, and comprehending data is a big part of developing a targeting strategy. For the job marketer, this means acquiring data from different suppliers to understand the audience they reach. If you have a specific role or cluster of positions that require a specific set of skills and experience, you dont want to spend money where the audience is nt. To mitigate this risk, ask your suppliers for data.Look at all of your channels and strategize accordingly. If you require a candidate who traditionally uses a job search engine instead of another more costly channel, use it. Layer this with a social media campaign if applicable. If data from a supplier shows a higher concentration of the right candidates versus another, focus your investment there, not across all channels simply for the sake of greater reach. If location is a factor, check to see if your suppliers can accommodate enough quality candidates for the location you need to recruit for. Dont just assume.Ask for the data, determine where your quality candidates are located, evaluate the channel options and build a targeting strategy accordingly.

Getting a Local Business License and Special Permits

Getting a Local geschftsleben License and Special PermitsGetting a Local Business License and Special PermitsCounties and municipalities often have their own unique requirements for legally establishing a business, and statewide registration rules might apply as well. Starting a new business can be complex enough without worrying that youre missing any of these myriad rules. You need a checklist of whats required, and an understanding of when its required and why. Commonly Required Local Business Licenses and Permits Common requirements of local jurisdictions include Local business license or tax registration certificateFranchise license feeFiling a fictitious name statementSpecial use permitsHealth, safety, or other special certificates or permits You must almost always pay at least a moderate fee to acquire these licenses, certificates, and permits. Many local jurisdictions also place restrictions on the types of businesses you can operate from your home, and whether clients or customers can come to your residence. This isnt permitted at all in some cases and in some localities. Business-Specific Needs Some permits and licenses will be specific to your type of business. Youll find information from a certain department, such as Planning or Zoning Department You might need special permission to open certain types of businesses in particular areas. Contact the zoning board if youre planning to convert a residential property into a commercial enterprise.Building and Safety Department You might need a special permit if youre opening a business outside your home, or running one from home where customers or clients will be on your premises, such as a daycare facility.Construction, Remodeling or Renovation Permits Youll need building permits if youre remodeling an existing storefront or office, or possibly even a space in your home to accommodate your business. This can usually be handled by your planning or zoning department, your building and safety departm ent, or both. Health Department All businesses that serve any type of food or beverage and any type of in-home care service or daycare center will require health inspections. Fitness centers fall into this category as well. The health department also usually tests water quality.Fire and Police Department You might have to pass a fire or other safety inspection if you run a home-based business where youll have employees or clients in your home. Most in-home daycare centers require a fire, safety, and health inspection that must be renewed annually. Police and fire departments are typically the agencies that handle occupancy permits, as well as crowd control issues and other permits that affect how people enter and exit a building. CPR Certification You might need to have CPR certification if you run any type of care-based in-home business. Most fire departments offer CPR training and certification. You can also call a local hospital to find out where you can take a CPR class. Find Your States Business Start-Up Requirements Start by contacting your city hall, or your city or county clerk. You might also try your county tax assessor or local treasurer. State-level websites will often provide you with county and municipal links and tips, as well as broader jurisdictional requirements. Alabama AtlasAlabamaAlaska Alaska Department of CommerceArizona Arizona Department of RevenueArkansas Arkansas.govCalifornia CalGoldColorado MyBizColoradoConnecticut Business Startup ToolDelaware OneStopDistrict of Columbia DC Business CenterFlorida DBPR ansprechbar ServicesGeorgia Georgia.gov Business LicensesHawaii Hawaii Business ExpressIdaho Online ServicesIllinois Department of Commerce Step by Step GuideIndiana Business Owners GuideIowa Iowa Business License Information CenterKansas Kansas Business Center Kentucky One Stop Business PortalLouisiana GeauxBiz.comMaine Local Government PortalMaryland Maryland Business ExpressMassachusetts Starting a New BusinessMichigan State L icense SearchMinnesota Minnesota eLicensingMississippi MississippiBoss Business One Stop ShopMissouri 24/7 MissouriMontana Montana License LookupNebraska Nebraska Licensing DivisionNevada SilverFlume Business PortalNew Hampshire NH Department of Revenue AdministrationNew Jersey State of New Jersey Business PortalNew Mexico New Mexico Economic Development New York New York Business ExpressNorth Carolina Start a BusinessNorth Dakota North Dakota New Business RegistrationOhio Ohio Small Business Development CenterOklahoma Business Licensing Operating RequirementsOregon Oregon Business XpressPennsylvania Pennsylvania Licensing System (PALS)Rhode Island Rhode Island Department of Business RegulationSouth Carolina South Carolina Business One StopSouth Dakota Governors Office of Economic DevelopmentTennessee Tennessee Department of Revenue Texas Texas Secretary of StateUtah Utah Department of CommerceVermont Vermont Secretary of StateVirginia Virginia Business 1neStopWashington Washington State Department of RevenueWest Virginia One Stop Business PortalWisconsin Wisconsin.govWyoming Wyoming Business Council

3 Examples of Resumes for Flexible Jobs

3 Examples of Resumes for Flexible Jobs3 Examples of Resumes for Flexible JobsIf youre ready to apply to flexible jobs (and even if youve already been applying for a while), there are some specific things you can do to make your materials stand out. Here are three real examples of ways to tackle writing resumes for flexible jobs.What Recruiters and Hiring Managers Want to SeeRecruiters want applicants who clearly understand the job for which theyre applying. Show them youve done your homework on the position and the company. Furthermore, demonstrate your previous flexible work experience OR the skills youve learned that will help you be successful in a flexible environment.Real Examples of Flexible ResumesThe Summary of QualificationsThis is a great place to highlight your previous flexible work experience and skills. In this example, the applicant states up front that they have six years of experience working remotely in a flexible work environment.Furthermore, under their professio nal experience, they denote the job as being full-time work-from-home.Flex Within Each Professional ExperienceIf youve had a few different experiences working flexibly, you can highlight each experience on each job. In this example, the person has listed that they performed this job as an independent contractor and that it was a telecommute position.Great Skills for Flexible WorkingThe skills section is a solid option to showcase the skills you have to be a successful flexible worker. Whether or not youve ever worked from home or freelanced or worked a flexible schedule, you probably have some of the skills it takes to do those things. Below is an example of how to showcase those skills on a resume.Readers, how have you been writing resumes for flexible jobs? Share your ideas in the commentsJoin and put your flexible resume to good use